Timeline: May 2005–January 2006

Client approached us with a startup company, name, business description and the seedling for a logo per sketch. They wanted a mark that would be elegant and distinctive yet austere and restrained enough to appeal to the conservative MD community on whom they relied for their customer base. We worked interactively with client through numerous build-revs to reach this solution with integration into specific treatments as captioned.

business card fronts

promotional postcard

holiday repurposing via vellum overlay

business card backs

letterhead + envelope

interim website homepage

promo sign for opening reception

positive logo variation for interior stainless steel wall sign

Sign

client sketch